TRUE ICONIC Texture V Bath is uniquely formulated to preserve the original texture of coats while providing the correct and proper texture with added ultra-volume from roots to ends. Enriched with Vitamin E, it promotes healthy fur growth with its antioxidants. Specifically designed for Terriers, Nordic Breeds, and other hard, harsh, curly, or double-coated breeds, this shampoo brings out the correct texture, enhancing their natural beauty. For maximum results, we recommend leaving the product on the coat for 2-3 minutes to allow the texture elements to adhere themselves to the hair shafts. And now, with the added benefits of Prebiotic and Postbiotic combination, it ensures optimal coat health and vitality from the inside out. No Animal Extract, Sodium Chloride or Coloring Dyes.