Did you know 80% of dogs will show Periodontal Disease by the age of 3? Brushing your dog’s teeth is a super quick, easy, efficacious and cost effective way of keeping your canines hygiene in tip top condition. Just as with humans, dogs should have their teeth brushed daily. The Arm & Hammer adult dog toothpaste means tending to your dog’s oral health is quick, easy and effective. Powered by baking soda, a natural mineral known to neutralise plaque, whiten teeth and freshen breath, and infused with coconut oil which makes the formula longer lasting. With concentrated enzymes, a little goes a long way. Best used in conjunction with the Arm & Hammer spectrum brush which has a revolutionary new 360 design, reducing brush time by 50% and making sure that the front and back of each tooth is captured. For first time users start by applying a small amount of toothpaste to your finger, and allowing your dog to lick. Slowly progress to rubbing your finger gently on the gumline. When your dog is comfortable, add a pea sized amount of toothpaste to both sides of the brush, and gently brush the teeth with a back and forth motion. For pet use only, keep out of reach of children. Replace brush after 4 months or when bristles splay. Easy to use, with or without a toothbrush Coconut oil adheres to teeth & gums longer than water providing a long-lasting affect for protection & clean The concentrated enzyme formula, means a little goes a long way! Baking soda, neutralises plaque, aids in providing a deep clean between teeth and along the gum line, as well as naturally freshening breath Extremely safe, no chemicals